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John St.(Street) Elite is a progressive streetwear label designed with a focus on quality, cut and original artwork.

Founded in 2013 by Bruce Kain, the label has evolved rapidly into a company providing premium streetwear to customers all around the world.

JSE was developed to express a passion that extends far further than clothing. To promote creativity. To inspire individuals not to become followers and do what they love, with the people they love.

John St. Elite’s creation and continuous evolution is inspired by and dedicated to Vinny Kain, a brother who’s legacy live’s on through every design, print & stitch.

Unfortunately, nothing lasts forever. Break the mold, fuck normal and live it!